1.优化账户结构：建议从推广目的出发，为实现不同的推广目标建立不同的推广计划，并将意义相近、结构相同的关键词划分到同一推广单元，针对关键词撰写创意，并控制每个推广单元内关键词的数量，以保证这些关键词与创意之间具有较高的相关性。
1. Optimize the account structure: it is recommended to establish different promotion plans for different promotion objectives, divide keywords with similar meaning and same structure into the same promotion unit, write ideas for keywords, and control the number of key words in each promotion unit, so as to ensure a high correlation between these keywords and ideas.
2.改进创意的撰写质量：创意撰写的基本原则是要确保语句通顺、意义完整。高质量的创意一方面可以吸引网民关注，提高点击率，另一方面，也有利于增强搜索词、关键词与创意的相关性，从而提升质量度。优化创意的一个重要方法就是在创意中插入通配符来获得更多的飘红，可以通过创意报告来对比、评估创意的吸引力，并不断优化。
2. Improve the quality of Creative Writing: the basic principle of creative writing is to ensure smooth sentences and complete meaning. On the one hand, high-quality creativity can attract the attention of Internet users and improve the click through rate. On the other hand, it is also conducive to enhancing the relevance of search terms, keywords and creativity, so as to improve the quality. An important way to optimize creativity is to insert wildcards into creativity to get more red. You can compare and evaluate the attraction of creativity through creativity report, and constantly optimize.